Saturday, 15 May 2010

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?



This picture above shows the preliminary task we have learnt how to edit a video and new camera shot techniques. During this task we have learnt the following: 180 degree rule, match on action and short/reverse shot. The image above is images that have been screen grabed from our preliminary task showing the 3 camera work tasks. The image below shows 9 frames from the opening to our thriller "Hit and Run" and the type of shot that was used to create meaning and attract the audience.


As a group and individually we learnt a lot about editing and filming before our first preliminary task and our end product. Although we did not use any of the 3 shots used in our preliminary we did consider using them as we grasped how to film them in the continuity editing task. We did use a wide range of different shot types and camera movements as you can see in the image above. As a group we all felt much more confident in filming after our first preliminary task as we all had a go at using the camera, this made it much easier for us to film our actual thriller as we had previous experiences with using the cameras and equipment.

The continuity editing task was the first time that we as a group edited a piece of work, we found this very challenging as it was vital that we did not edit out any of the 3 tasks set such as 180 degree rule, match on action or shot reverse shot. I feel that Saul has become much more confident with using the iMovie software and we as a group have found it much easier to work with each other as we listen to each others views and opinions and then edit the task with all the input received from each group member.

What have you learnt about technologies from the process of constructing this product?


What have you learnt about technologies from the process of constructing this product?






(starts at 1 from top left across and down to 10 at bottom right)


1. Main prop
2. Saul setting up tripod.
3. Sinthuja holding the tripod and camera steady.
4. Saul and Kate in the driving seat, figuring out how to film effectively.
5. Saul and Maria in the car filming.
6. Kate looking at footage.
7. Saul filming the car.
8. Maria and Saul using the tripod.
9. Maria filming, using the tripod and camera.
10. Saul editing the footage using iMovie.












Youtube


Youtube was used to attract our audiences for our thriller opening. We posted our thriller opening onto youtube and made annotations to our video stating how our opening links to other similar films by the use of music and the unique selling point of our film. We monitor the amount of views and comments that have been made on our video as it is important to understand what the viewers think of our project and helpful tips to help us in the future. Once putting our video on youtube we have learnt what typical conventions attract our audience along with what they feel went well about our thriller opening and what we can improve on in the future.


Facebook & Twitter


Facebook and Twitter were both used for the same purpose which was to gain the audiences feedback on what they thought of the opening to our thriller. The video was posted on these social networking sites to get the attention of Facebook and twitter users. From using these social networking sites we have learnt that it is a very quick and easy way to gain the attention of many people. Using these sites also allowed us to gain constructive criticism on our thriller which will help us in the future when producing more videos.


Photoshop


Photoshop was used in many different ways when producing the opening to our thriller. Photoshop was used to make our production logo and allowed it to be placed in our thriller. Photoshop was also used to edit pictures of the characters appearing in our movie especially our protagonist character Betty Smith. From using this program we learnt that it can be very difficult to produce what we wanted however Saul in our group was able to use the program effectively and produce great images. We also learnt that once being able to use the software the features available are great and can help to produce an amazing final image.


Imovie & Apple Mac


Imovie was used to edit the whole of our product. Once we finished filming our movie we uploaded it onto imovie(mac software) using a firewire. Then we edited our movie as a group making decisions as to what the best shots were and what transformations we wanted to use. Saul was familiar with the program which allowed us to edit smoothly. It was important to work as a group as we wanted to ensure that we all had a certain input to the finial product. Imovie was also used to transfer music onto our thriller along with the voice over that was used to explain the story. By using this software we learnt that there about the great transformations and editing facilities that were available on this program which we then used which allowed our movie to look its best. We also learnt that once working in a group it is important to gain input from each member before making final editing decisions.


Audio network PLC


Audio network PLC was used when producing our product because it allowed us to put music in. When making your own movie it is important that you use copyright free music unless you have bought the rights to play existing music. This website allowed us to pick the music we felt best for our thriller and transfer it onto our thriller through Imovie. We sat as a group and went through many tracks before we found the music we felt best for our thriller. By using this website we learnt that under no circumstances are you allowed to use existing music without paying copyright fees, along with this we learnt that it takes time to find the correct piece of music to fit in with the genre of your movie.

















How did you attract/address your audience?

How did you attract/address your audience?

We as a group carried out research into the ways in which we could use the internet in order converge with our target audiences and also establish the ways in which our films could attract our target audiences.

Within the films industry the ways in which a film is Marketed and distributed can have a major impact on the sucess of the film. It is important for the film company to establish what type of things thier particular audiences would like to see within films in order to ensure that thier they are attracted to thier films.

We have regularly been updating our Blog and also posting youtube links to our films on our facebook and twitter profiles this is so that our audiences are able to feel as if they are a part of the process of our film production and also give them a regular taster of the potential things that are to come from our production Company.

As a group we then annotated the opening to our thriller on Youtube highlighting the ways in which the opening to our thriller "Hit and Run" links to other similar films in order to attract the particular audience that we have previously identified. Our annotations refer to the genre conventions, use of music, similarities with other movies and what we have identified as our unique selling point of our film.

The link below shows our annotated opening to our thriller.

http://www.youtube.com/watch?v=Po2IHju0rUQ

Who would be the audience for your media product?

Who would be the audience for your media product?




A prime example of our target audience is shown above, although with thriller films, it harder to distinguish a certain type of people that enjoy to watch them. Lucinda, shown above is a stereptypical 'goth' or 'emo' girl at 19 years of age.

Her favourite television programmes include 'LOST', 'Supernatural' and 'Prison Break' and she often tunes into the television channels 'syfy', 'sky movies sci-fi/thriller' and 'MTV2'. Lucinda listens to mainly rock music, with her favourite artists including 'Linkin' Park', 'Evanescence' and 'Rage against the Machine'. She shops at places such as 'HMV', 'H&M' and 'Topshop', dressing in attire and with accesories considered 'emo' or 'grunger' - the classic rock chick look. She enjoys socialising with her friends, going for a drink at the pub, hanging out at the skatepark and reading her sci-fi thriller novels.

Although Lucinda is an example of the type of people we will be targeting our film at, we realise that thriller films are generally watched and enjoyed by a huge variety of people at different ages and with different interests, appearances and personalities.


What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?

As a group established that a production company is the main company who held accountable for creating a film. This could be through :-

* creating title sequences
* creating storyboards
* Editing the Film
* filming the film
A main example of a production Company is the British films company DNA films which was established by Duncan Kenworthy and Andrew Mcdonald. DNA produced the 2003 hit "28 weeks Later"
Sometimes Production companies seek finance from other companies this could be in order build enough finance in order to distribute their films this is evident by the way in which DNA films combined forces with Fox searchlight a subsidiary of 20th century fox in order to distribute the 2003 film "28 weeks Later."








Above: This is the logo of our Production company for our thriller we have chosen to name it Cranium productions due to the fact that it is symbolic of danger and also the use of the word cranium enables us to relate our films to the mind and the way in which our heads can be twisted within a psychological manor.


Also the skull red eyes and heart within our logo helps the audience to establish that our film contains themes of an evil nature.


When carrying out research on many Indepent Production Companies within the UK it was very evident that they were very reliant upon the large scale production comanies Within the US in order to Distribute there films these companies include:-


* 20th century fox

*Warner Bros/Time Warner

*New-Line Cinema

* Universal


As an independent film company it was very important to insure that we carried out research in order to establish which distribution companies would be most suitable to distribute our films this is to ensure that our films appeal to our targeted markets and also to ensure that our films are viewed by our targeted markets.


During our findings we came across 3 different distributing companys.


MIRAMAX




www.miramax.com/
One of these companies included Miramax Distribution company we found this found that this was relevant to our thriller due to the fact that it has previously distribute films of the thriller Genre with themes of revenge and vengeance. for e.g. Within Kill Bill there are themes of vengeance. However after researching more into this distributing company it was clear that they distribute many main stream high budget films, as Hit and Run is an British independent film it was clear that it would not be in our best interests to use Miramax as our distributing company.



NEW-LINE CINEMA










Although New-Line cinema have distributed many films of the Thriller Genre including the hit that was released in the year 2005 "Birth."we feel that this distribution company would be most inappropriate for distribution of our films. This is due to the fact that we are a small-scale production company and if by any chance we are unsuccessful in securing specific markets with our films we would loose More money through payment of these distribution comanies than we would have gained selling our films.


Fox Searchlight
www.foxsearchlight.com/




It was clear that as a production company we shared many similarities in comparison to DNA films Due to the fact that DNA is an British independent films company that produces many of its films on fairly low budgets. DNA also seek finances from exterior resources in order to gain capital in order to produce and Distribute their films. Considering this we found that DNA had previously partnered with the well established American production company Fox searchlight (a Subsidary of 20th century fox).





in order to distribute its 2001 film "28 days later." and also its sequel "28 weeks later." This Particular Fact helped us to decide that fox searchlight would be most suited to distribute our Films.





Also considering the wide range of countries in which 20th century fox have been able to dominate by allowing them to distribute our films we would be able to ensure that our films would be seen by a range of markets throughout the world. After many thought we decided to choose fox search light as our distributing company because they have worked with many British independent films which is most similar to our thriller "Hit and Run." so we feel that we have the best chance of being successful if we choose Fox Searchlight.



When comparing ourselves to other British films companies specifically the indepedent companies like DNA It becomes evident that many of thier films are funded and sponsered by a wide range of companies like the British Films Council, The National lottery and in the case of 2003 released "28 weeks later." larger american franchises like Fox Atomic. By going into partnership with fox atomic it enabled them to inhance the ways in which they converged with thier target markets for e.g. they were able to upgrade thier cameras to high definition cameras in order to improve the quality of thier films. However there is a downside to this due to the fact that out of the revenue in which DNA make for thier films a certain percentage has to be payed back to Fox Atomic for thier assistance.


For our production company we had to consider places in which we would seek finance from due to the fact that it was our first film and we as a production company did not want to be held liable for any outstanding cost if for some reason our films were not as successful amoungst our targeted markets.

We finally came to a decisions due to the fact that we are a small scale independent production company it would be best for us to seek finance in a similar way to DNA Films which is through the Brtitish films council and the national lottery. This is because we think that it would be best to use low Budgets similar to the one used for "28 days later." which was made on a budget of £5,000,000 which is a considerably low budget in comparison to most of the Hollywood Blockbusters like 2009 film "Avatar." which was distributed by 20th century fox and produced on a budget of 237 million. By using such a low budget this will enable us to put ourselves in a considerably stable condition and prevent us from falling into a position where more money is flowing out of the company than into the company.

How does your media product represent particular social groups?

How does your media product represent particular social groups?





The main character within our Thriller is a 25 year old Mother Named Betty smith Who is drived by the Ambition to seek reveange for her five year old daughter who was killed by careless drunken teenagers During a Hit and Run car inccident. we feel as if our character can be most compared to Uma Thurmans' Beatrix Kiddo a.k.a The Bride within the film Kill Bill. These characters have many similarities but also some very crucial key differences.

Both Betty and Beatrix are young women in their late 20's although they do have quite different physical appearances, Betty having long dark hair with Beatrix's being blonde. Another difference is that in Kill Bill, Beatrix wears a trademark yellow and black tracksuit, suited for combat and always carries a sword. Betty Smith from our film is wearing casual clothing which is black in colour, which we chose to symbolise the death and destruction of our plot.

In Kill Bill, a main part of the plot surrounds Beatrix exacting her revenge on the people she believes were involved in not only attempting to kill her but doing so while she was pregnant, leading her to believe her unborn daughter is dead. This is very similar to the plot of our film, with Betty exacting her revenge on the people who killed her daughter in a hit and run crash. This shows how similar our characters are, both of them commiting serious acts of violence in the name of vengence for their children, although, in Kill Bill, Beatrix is very heavily invovlved in a life of violence already, once being a member of an assassination squad named The Deadly Vipers and also having been trained by a kung fu master for years in preperation for a life as an assassinator.

In what ways does your media product use, develop or challenge forms and conventions of real media products?(ie of film openings)

In what ways does your media product use, develop or challenge forms and conventions of real media products?(ie of film openings)



We have print screened nine distinct frames from the opening to our thriller project.
The first shot, showing the title of our film, is a typical name for a thriller genre film and allows the audience to automatically become aware that both the film will be a thriller, but it also gives a small insight into the narrative of the film.
The second shot shows the location of our opening scene - a cemetery. A cemetery is a typical setting for thriller films due to its' connection with death, ghosts and other dark goings on. Due to this setting there can be no confusion to the genre of our film, and we consciously chose this location as one which fit in with our narrative but was also typical of the genre of our film.

The third shot shows a car, which is our main prop, driving away. The car is a main feature in our film opening, with the narrative heavily revolving around it, although it was very difficult to film and get the right shots as the roads were somewhat busy. It is difficult to say that using a car as a prop is typical of only a thriller genre as they do feature regularly in all genres of film, however, when looking at our title, you can see that it is obvious a car will be prominently featured.

The fourth shot shows group member Saul at a computer using editing programs. We used iMac computers and the main program we used was iMovie, but photoshop was also used to edit photos. We considered the typical conventions of the thriller genre when editing, and we used a lot of quick cuts, adding in eerie, dark music and we also used video effects such as one named 'bloom' to create a blurry effect to symbolise the characters' past.

The fifth shot shows the title of our film once again, displaying the type of font and style we decided to use. We chose to use the standard arial font in block capitals and make it quite large to emphasise our title. We used a black background, which is seen commonly in thrillers, with black being a dark, ominous colour. We also used a special effect whereby our film is shown through the words in our title allowing the audience to preview our establishing shot of the cemetery through the words.

The sixth shot shows a scene from a flashback in our opening, in which our main character, who is also our antagonist, is in a cemetery, visiting her young daughters grave. We chose to create our opening this way as we believed that it was a simple and interesting way to attract the audience and set up the narrative. This is a very typical opening of a thriller film, due to our creative decisions such as the flashbacks (commonly used in thriller films), the quick camera cuts and close-ups and the overall narrative.

The seventh frame is also a shot from a flashback section of our opening, establishing the setting of the cemetery, once again portraying the 'bloom' effect used in our flashback scenes. This is typical of the thriller genre as mentioned before. Also, establishing shots in thriller films regularly feature nature, which we consciously took into account and included in our film, making our opening a conventional thriller.

The eighth shot introduces the main character in our thriller, who is crying at a gravestone. This is once again a flashback scene and due to the connection with graves and cemeteries, and the thriller genre, this makes our opening a conventional one. A medium shot was used to express the characters emotions and feelings towards what the audience will know as the death of her young daughter.

The last shot shows another character from our film in a close-up in the midst of a number of quick-cuts to give effect to the car accident at this point. We were able to include special effects with the use of iMovie included a 'flash effect' which is shown in picture above, allowing us to make our production more realistic and effective at attracting audiences. This is once again typical of the thriller genre.